Marketing Strategy essays

Marketing Strategy essays The main goal is for our product to be adopted as a standard in the credit card industry. In order to achieve this we must secure agreements with all the major credit card companies in the world: Visa, Mastercard, American Express and Diners Club. The process will take place gradually at first, with the implementation process taking approximately 2 years to be completed. Although the decision to implement the product can be swift, the credit card companies will most often choose to wait until the majority if their customers cards have expired before issuing the new type of cards, thus minimizing the incurred costs. During this interval, we will also strive to supply every merchant with the new terminal thus enabling full implementation to coincide with the replacement of all cards. We believe that if we succeed in securing quasi-simultaneous agreements with the above-mentioned credit card companies we will be able to have upwards of 90% of the credit card market share worldwide within 3 years. From that point it will be a short step to becoming the single worldwide standard of credit card payment technology. Our product is aimed at only a few major companies, not at individual clients. Therefore this product is aimed at all credit card companies and subsequently all users worldwide. It goes without saying that this product is not aimed at a specific market segment: it offers increased security which translates into much smaller losses for the credit card firms. These benefits can be passed on to the merchants and users in the form of lower commissions and annuity rates, as discussed later. It is therefore hard to imagine who would oppose a product which will offer increased security as well as indirect monetary benefits, however small these can come to be. Therefore this product is aimed at only one major segment: credit card users. T ...

Homophones Pail and Pale

Homophones Pail and Pale The words pail and pale are  homophones: they sound alike but have different meanings. Definitions The noun pail refers to a bucket a container for holding and carrying something. The adjective pale means unusually light in color or weak. As a verb, pale means to become pale or to seem weaker or less important. As a noun, pale means a post, a fence, or a boundary (as in the expression beyond the pale). Usage Examples To wash his little red wagon, the boy brought a pail of water, a sponge, and some clean clothes.He was as black as coal, with a long, alert, intelligent, rakehell face. His eyes gleamed with mischief, and he held his head high. . . . Jupiter went where he pleased, ransacking wastebaskets, clotheslines, garbage pails, and shoe bags.(John Cheever, The Country Husband. The New Yorker, 1955)Marie walked along the path in the pale light of the dawn.Usually I spent the afternoons under the box  elder trees, or by the ditch behind the machine sheds, where dragonflies and pale blue moths circled just out of reach.(Grace Stone Coates, Wild Plums. Black Cherries, 1931)What passes for paella at most restaurants is a pale imitation of the real thing.I lit a cigar, and as I sat in my easy chair with the roses  beside me the light of the July  evening paled and paled till I sat alone in the darkness.(Bram Stoker, Bengal Roses, 1898) Idiom Alerts Beyond the Pale The idiom beyond the pale means socially or morally improper or unacceptable.The billionaire investor Peter Thiel, outed by the local arm of the Gawker media empire, secretly financed a lawsuit to destroy it. Silicon Valley did not rise en masse and say this was seriously beyond the pale.(David Streitfeld, What It Is Actually Like to Be in the Engine Room of the Start-Up Economy. The New York Times, July 5, 2016) Pale in Comparison The expression pale in comparison (with something) means to appear less important, serious, or worthwhile when compared to something else.[T]he financial benefits that come to men because of their greater investments in work early in life may  pale in comparison  to the sizable toll these investments have taken on mens relationships, especially with their children, by the time work careers subside or finish.(Victoria Hilkevitch Bedford and Barbara Formaniak Turner,  Men in Relationships. Springer,  2006) Practice Quiz (a) In the glare of the sun, Jennifers red hair seemed brighter than ever, emphasizing her _____ complexion.(b) The young woman carried a large _____ of milk on her head.(c) Colonel Kurtz was operating without any restraints, totally beyond the _____ of acceptable human conduct.(d) Pete weighed each _____  of oysters  on a scale and tallied the measures on a chalkboard next to each shuckers name.(Christopher White,  Skipjack.  Rowman   Littlefield,  2009)   Answers to Practice Exercises (a) pale(b) pail(c) pale(d) pail